Your product success depends upon your Product Success I.Q. I don’t mean the kind of I.Q. we typically think about, measured in school as a predictor of your future potential. Instead, I’m talking about a unique set of Integral Qualities that translate into flexibility, productivity, resilience, and fulfillment in a culture where rapidly changing economic value is fueled by technological innovation and where “what’s hot” and “what’s not” changes everyday.
Your Product Success I.Q. combines three critical success dimensions especially relevant now, in our ever changing contemporary culture. These 3 Cs of product success are Character, Competence and Communication.
In this post, I’ll explain each one of these briefly and show you how they provide a working framework for product success in future posts.
Character is a distinctive set of qualities or characteristics that make up, distinguish and define an individual and his business. From my perspective it includes two sub-components. The first is a Sense of SELF, that is not only the ego driven separate sense of self, but much more expansive to invite and embrace creativity, individual differences, integrity, passion, purpose, productivity and consciousness. The second component of Character is a person’s accompanying set of values that directly align with this larger Sense of SELF.
Competence refers to the individual and business qualities, abilities and skills, and their levels of knowledge. The three sub-components of Competence are Mastery, Meaning and Self Management.
Communication, is the process of exchanging information. For the Product Success System, Communication occurs in three separate domains-communication with oneself (ME Communication), communication with other individuals or groups (WE Communication), and finally communication with inanimate non-human objects (IT Communication such as computers, environment, technology).
Today, in our frenetic technological environment, it is absolutely critical to understand the 3 Cs as a fundamental set of building blocks for product success. As this series of posts unfolds, the application of the Product Success I.Q. to both the PERSON and the PRODUCT dimensions of product success will be discussed in further detail with examples and activities.